World Advertisements

Introduction

World Ads are a way for World Creators to promote their worlds to other players. By creating an advertisement, your world will be featured in the feed to reach brand new players.

Creating a World Advertisement

In order to set up ad campaigns for your world, the world needs to be published and available to join in game first.

In order to create a World Advertisement, you need to follow these steps:

1. Go to the Creation tab in the Creator Portal
2. Select the world you want to create an advertisement for
3. Navigate to the World Ads section under the Advertisements tab
4. Click on the Create A Campaign button

Configuring Your World Advertisement

When creating a World Advertisement, you can configure the following settings:

• Campaign Name: The name of your advertisement campaign
• Campaign Media: The image to be displayed in the advertisement
• Enable Feed Ads: Whether to show your advertisement in the feed
• Campaign Media: The image to be displayed in the advertisement
• Post Caption (Optional): A caption to be displayed with the advertisement
• From - To: The start and end date of the advertisement campaign

Once you have created and configured your advertisement campaign, you can enable it by clicking on the Enable Campaign button.

Campaign Budget

When creating a World Advertisement, you can set a budget for the campaign. The budget can be set in two ways:

• Ad Credits: Ad Credits is a currency used to pay for advertisements.
• Gold: Gold is the primary currency used in Highrise.

You can deposit budget into your campaign by clicking on the Deposit button. The budget will be used to pay for the advertisement based on the Cost per 1000 Impressions (CPM) price.

You can request Ad Credits by submitting This Form.

Campaign Budget Tips

• Gold added to the budget will be immediately taken from your Wallet.
• Ad Credits will be spent first before Gold.
• More Gold can be added later.
• Gold can only be withdrawn when campaign is disabled.
• Every time the advertisement is shown in the feed or directory, the CPI cost will be deducted from the budget.

The Cost per 1000 Impressions (CPM) price is displayed in the Campaign Budget section.

Analytics

After creating a World Advertisement, you can track the performance of your campaign through the Analytics section. The Analytics section provides information on the following metrics:

• Total Impressions: The total number of times the advertisement was shown
• Directory Imp.: The number of times the advertisement was shown in the directory
• Feed Imp.: The number of times the advertisement was shown in the feed
• Total Clicks: The total number of clicks on the advertisement
• Link Clicks: The number of clicks on the advertisement link
• CTR: The Click-Through Rate, calculated as the number of clicks divided by the number of impressions
• Gold Spent: The total amount of Gold spent on the advertisement campaign
• Ad Credits Spent: The total amount of Ad Credits spent on the advertisement campaign

Use the Analytics section to monitor the performance of your advertisement campaign and make adjustments as needed.

Managing Your World Advertisement

You can manage your World Advertisement by enabling or disabling the campaign. When the campaign is enabled, the advertisement will be shown to players in the feed and directory. When the campaign is disabled, the advertisement will no longer be shown.

Conclusion

Creating a World Advertisement can help you reach new players and grow your world's community. By promoting your world through World Ads, you can attract more players and create a more engaging experience for your community.